懒人经济催生时代爆品 嗨饭师强势入局自热米饭市场-pg电玩城

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懒人经济催生时代爆品 嗨饭师强势入局自热米饭市场

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近年来“懒人经济”逐渐步入人们视野，并且呈现爆发的趋势。备受年轻宅家族欢迎的自热米饭类产品，在新经济形势下的市场表现格外抢眼。从莫小仙、自嗨锅到统一、海底捞……巨头的相继加入，使自热食品的品类市场被进一步催热。在各路玩家争相分割自热米饭市场蛋糕的大环境下，农业产业化国家重点龙头企业石家庄市惠康食品有限公司，于2020年初推出的自热米饭品牌——嗨饭师，在众多新兴品牌中脱颖而出，成为备受业内关注的爆品。

懒人经济下催生的时代爆品

据统计，2020年初，自热米饭类产品在电商平台的销量同比增长高达257.09%，成为继方便面、速冻水饺后的又一飞速增长的品类。而购买这类产品的人群，正是年龄集中在18-29岁的大学生、白领阶层。他们是未来消费经济真正的主宰者，这些年轻人成长于国家经济的快速成长阶段，家庭条件相比70后及80后要更好，多为独生子女，从小享受更多关爱。他们追求便捷，但是对食物的口感、品质又有更高的要求，就算是一个人吃饭，也要吃的满足、要吃的有仪式感。

嗨饭师自热米饭相比于方便面、速冻水饺等其他方便食品来说优势较为明显，首先，它有菜有肉有米饭，经过现代工艺加工制作，整体口感与食材的原味较为接近;其次，嗨饭师自热米饭在视觉效果和口味上都更接近于一份家常饭，在类型上花样更多、选择更多，也更符合用户对口味的需求;此外，嗨饭师比外卖能适应更多场景，加班抗饿、快手午餐、凌晨宵夜、长途差旅……不用火、不用电、一杯冷水自煮，15分钟就能搞定热米饭，尤其适合那些刚进入职场，又不想下厨的年轻上班族。嗨饭师自带的方便、快捷和美味属性，一经推出便获得了年轻消费者的青睐。

晚上10点的自热米饭 嗨饭师更香

纵观自热米饭市场，虽然目前统一开小灶、海底捞、自嗨锅等品牌已经分割了一批忠实受众，然而面向新时代年轻群体日益提升的消费需求，自热米饭市场仍然有广阔的潜能等待开发。嗨饭师将理论上只能饱腹的自热米饭，赋予更深层次的功用，从自热米饭的食材和口味两大要素着力，让消费者在吃饱吃好的同时，还能吃出幸福与温暖。

东北大米，原力加持。相比于市场上的同类产品，嗨饭师在质量上绝对上乘。首先从米饭食材的选择上，嗨饭师精选东北大米，米饭白如雪，香诱人，粒粒q弹。米饭是对生米饭直接“蒸煮”，而非是对熟米饭的二次加热，因此15分钟加热好的米饭也有刚蒸出来的米香味儿。

1、原料优质——采用能发芽的东北优质大米制造而成，味道更香、口感更好，让您吃的放心!

2、绿色工艺——米粒充分脱水，不添加防腐剂，常温保质期1年，方便携带，容易保存。

3、方便美味——15分钟吃米饭，口感软糯q弹。操作简单，加热时间短，比现蒸的米饭更好吃。

六大风味，一“碗”打尽。嗨饭师目前共推出煲仔饭和盖浇饭两大系列，共六种口味的自热米饭产品。其中煲仔饭共有四大风味：梅菜扣肉-客家风味、菌菇牛肉-家常小炒、广味腊肠-精致粤菜、台式卤肉-地道台味。盖浇饭两大风味：鱼香肉丝-地道川味，咖喱鸡丁-日式风味，无论从食材的营养还是口味，还原度都相当高，可以说只要将这六个产品买回家，轻轻松松就能吃到六大美食圣地的特色美食!

嗨饭师煲仔饭-梅菜扣肉，客家名菜，醇香回甘。扣肉肥而不腻，食之软烂醇香。梅菜经过时间的洗礼，散发着馥郁芳香，与五花肉相遇，使整道菜的风味更加丰富。

嗨饭师煲仔饭-广味腊肠，腊香诱人，余味绵绵。甄选上等广味香肠，二肥八瘦不油腻、肉粒分明、清晰可见。色泽红润、紧实光滑，腊香诱人，越嚼越香。

嗨饭师煲仔饭-台式卤肉，地道台味。一级五花，软糯可口，香甜回甘。卤肉本身的香气和酱料融为一体，醇厚而不油腻，肉质香嫩，汁浓味厚，汤汁拌入米饭，食用唇齿留香。

嗨饭师煲仔饭-菌菇牛肉，色美味鲜家常小炒，豉油香辣，色美味鲜牛肉与菌菇的相遇，激发出鲜香微辣的鲜明口感，一口难忘，好吃到停不下来。

更大克重，一次吃爽。相较于市面上的同类产品，嗨饭师的克重很有份量，第一感觉就很超值。梅菜扣肉(315g/盒)、菌菇牛肉(318g/盒)、广味腊肠(280g/盒)、台式卤肉(315g/盒)。饭量菜量不仅好吃，更要够吃，嗨饭师的“大饭量”让消费者一碗吃饱，不踩雷、不入坑，吃过一次，便再难忘记。

努力搬砖的加班党，饥肠辘辘时，15分钟就能搞定的嗨饭师煲仔饭总能及时的抚慰人心，当饭香、菜香和肉香一起入口，收获幸福的满足感，糟糕的心情也会瞬间被治愈。

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